Google Black Owned Friday – A Campaign to promote local black owned business on Black Friday
UI Design Motion Concepts
Collaborating with Google and BBH to create an award winning & compelling digital experience for consumers during Black-owned Friday.
The main objective of the campaign was to encourage consumers to search, shop, and support Black-owned businesses. We were tasked with bringing to life an interactive music video while highlighting the products from these businesses.
We created an interactive multiple-choice music video & microsite for users to select their own journey depending on the products they wanted to see.
Our team delivered an experience that effectively communicates the campaign's message while also promoting businesses that self-identify as Black-owned on Google search, maps, and shopping.
With over 1 million page sessions in the month of Black Friday 2022, we create a memorable and engaging experience for users while also driving support for the businesses.
Verity Smout - Digital Producer
James Penfold - Strategy Director
Vasileios Matsoukas - UX
Adam Taylor - Head of Development
Luke Sturgess-Durden - Developer
Ed Opare-Aryee - Developer
Tautvydas Pocius - Developer
Gianina-Aniela Casleanu - QA