Google Black Owned Friday – A Campaign to promote local black owned business on Black Friday


Q3 2022



My Role

UI Design Motion Concepts

Collaborating with Google and BBH to create an award winning & compelling digital experience for consumers during Black-owned Friday.

The main objective of the campaign was to encourage consumers to search, shop, and support Black-owned businesses. We were tasked with bringing to life an interactive music video while highlighting the products from these businesses.

We created an interactive multiple-choice music video & microsite for users to select their own journey depending on the products they wanted to see.

Our team delivered an experience that effectively communicates the campaign's message while also promoting businesses that self-identify as Black-owned on Google search, maps, and shopping.

With over 1 million page sessions in the month of Black Friday 2022, we create a memorable and engaging experience for users while also driving support for the businesses.


Verity Smout - Digital Producer

James Penfold - Strategy Director

Vasileios Matsoukas - UX

Adam Taylor - Head of Development

Luke Sturgess-Durden - Developer

Ed Opare-Aryee - Developer

Tautvydas Pocius - Developer

Gianina-Aniela Casleanu - QA