Roche Accu-Chek – A leading pharmaceutical brand experience


Q4 2021



My Role

UI Design Branding Design System

In 2021, a top pharmaceutical brand reached out to address a concern they had about their brand experience being inconsistent and dispersed among its three global brands' customer segments.

We accepted the challenge and worked to reconcile the differences between these brands, resulting in a cohesive global web infrastructure that caters to the distinct needs of each customer segment.

I developed style guides and went from concepts to final designs that were then implemented globally to create a unified brand experience across all three brands.


Catherine Hainsworth - Digital Producer

James Penfold - Strategy Director

Takunda Chikuku - Product Strategist

Vasileios Matsoukas - UX

Nick Plummer - UI